With PGA qualified professionals on hand to coach golfers of all ages and ability, packages are available for individual or group lessons.

Also included are a range of benefits, discounts and special offers, including driving range and practice facility use, access to golf courses, use of gymnasiums, plus cut-price dining and shopping.

The academies at all three clubs have packages to suit everyone from complete beginners to experienced golfers, where you can start your journey in the game with expert advice, or spend the summer honing your swing for the season ahead.

There are even added bonuses, such as the chance to play at Topgolf Dubai at Emirates Golf Club, access to cutting-edge technology to improve your swing, and professional club-fitting.

Prices and packages vary across Emirates Golf Club, Jumeirah Golf Estates and Dubai Creek and Golf & Yacht Club, but with a variety of packages on offer, there is something to suit everyone. Prices start from AED 1,600 for members and AED 1,900 for guests, with up to 14 lessons available with your selected professional. Packages are for purchase from June 1 to August 31.

For more information on all the packages, click here

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On the benefits of Topgolf, she said: “It’s a great initiative to get golfers into golf and make it fun, exciting and a little bit easier than real golfing which can be scary and hard. It definitely helps your game, it’s always really good especially for us who do golf as a profession.

“It’s also nice to come out here and have some fun with an amazing backdrop here in Dubai, you couldn’t ask for a better backdrop. You can come and have great food, and have a great time with friends – it’s also great preparation for us this week.”

Lydia urged anyone keen to try the sport to make Topgolf Dubai their first port of call. “If you’ve never played golf before, this is almost the first step to come here and have a game with your friends, have a good time – next door is a fantastic club with Emirates Golf Club to go and see the head pros and teaching PGA professionals to then get on the golf course.”

RELATED:
Thursday’s Dubai Moonlight Classic Daily News is FREE here

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By Kent Gray
A group of female students and budding young golfers weaned unique golfing insights from some of the sport’s biggest international names during a special workshop arranged by the Emirates Golf Federation (EGF).

Representing a mix of Dubai-based schools, the youngsters toured Emirates Golf Club and took part in tutorial sessions at Topgolf Dubai, led by English LET legend Dame Laura Davies, Solheim Cup-winning captain Catriona Matthew, and English star Bronte Law, to promote the sport among Emirati and Arab students.

Samir Wallani, coach of the UAE Golf National Team, was thrilled with the students’ response to the workshop. “First of all, we have to get more girls into the game. There is a lot of fun within this game but players need to master many aspects – the technical, mental and physical parts, which include ability and the strategy. The students got a lot out of these sessions with the generous and inspiring professionals.”

MORE: Thursday’s Dubai Moonlight Classic Daily News is FREE here

On the growth of the game among young Emiratis and Arab world youth, Wallani added: “When I started with the UAE national team in 2017 only a few girls were playing. Now, Emirates Golf Federation is doing a very good job bringing youngsters from schools to the golf course and giving them lessons, selecting the best and adding them to junior national development programme. From there, we find members for the UAE National Team.”

Davies welcomed the opportunity to spread the word about golf to the next generation of Emirati and Arab girl.: “First and foremost, it’s all about enjoying golf, that’s the main thing. It is important to find a level of fun and then if it gets serious, it is all about practice.”

Matthew agreed. “Coming here is great, I was just playing the Angry Birds game which is great fun when you’re young. It’s about keeping it fun; you don’t want to make it too serious. Make it fun to get the girls into the game and they will naturally want to take it further and maybe get a bit more serious…”

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By Kent Gray
Any doubt that Topgolf Dubai would be the most significant advancement for the game since golf first meets grass in the Middle East – also at Emirates Golf Club – more than three decades ago evaporated within a fortnight of the arena’s grand opening.

More than 200,000 microchipped balls were whacked, with varying degrees of success but almost universal joy, at the facility on the club’s old Faldo driving range. Indeed, since the January 4 opening, on average 8500 players a week have passed through the doors, many of them newcomers to the game and some of them now under the spell of just one sweetly timed strike. That’s all it takes, as Dubai Golf CEP Chris May has already witnessed.

“It is hugely encouraging to see a wide cross-section of nationalities and demographics using the facility, many of them trying golf for the very first time. One particular success has been the large numbers of UAE Nationals really embracing it,” said May.

“This will be a huge step forward in bringing new golfers into the game and in time introducing them to the Par 3 courses in the city and ultimately turning them into golf members of the future.”

READ MORE:
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To the accompaniment of mood (and hopefully swing rhythm) enhancing tunes and a smorgasbord of tempting food and beverage options, Topgolf Dubai officially opened its doors to the public at 3pm on Sunday, January 3.

The 60,000 square foot facility, complete with 96 climate-controlled hitting bays offering spectacular views out over the circular LED-targets and the Dubai Marina skyline beyond, is arguably the most significant development for the game since golf first meet grass in the region at the iconic Emirates Hills club more than 30 years ago.

Topgolf brings technology – and a party atmosphere – to the royal and ancient game.

For avid golfers, welcome to a souped-up driving range experience where you can measure your performance and take on you mates in a series of distance and accuracy challenges. For beginners, welcome to the joys of a game where the only thing out of bounds is a bad time. All the traditional barriers to golf, perceived and real, are left at the door. There’s no stuffy dress code, no antiquated rules or mysterious etiquette, just good old-fashioned fun. And, if you are lucky, that magical moment you flush a shot for the first time. Indeed, Topgolf should come with a warning to newbies: golf is thoroughly addictive.

“Since its inception, Topgolf’s foundation has been built on innovation, fun and inclusivity,” said Topgolf International Vice President, Steve Lane.

“We are very excited to be able to introduce the Topgolf experience to the people of Dubai and international visitors from all over the world at our new location at Emirates Golf Club.”

Played to the backdrop of music in a three-tier, floodlit driving range, players hit microchipped balls to targets where accuracy and distance are rewarded in a series of different points scoring games. Results are instantly flashed up on big-screen TVs (300 of them no less!) in bays which seat up to six friends/family who can enjoy food and beverage between shots.

“We look forward to inspiring people of all ages and skill levels to come together and create lasting memories at Topgolf Dubai,” said Dubai Golf CEO Chris May.

“The venue will offer dynamic digital experiences and exceptional dining and entertainment to visitors. With our iconic views of the Dubai Marina skyline, Topgolf Dubai is a one-of-a-kind experience and will be a must-do Dubai destination.”

Golf, music and F&B. Sign us up.

Tempting

Tapping into the region’s top culinary talent, Topgolf Dubai offers a menu of American-inspired dishes and Arabic highlights. Think signature burgers to flatbreads with delicious sides and thirst-quenching beverages, all made with fresh, high-quality ingredients.

The venue also features multiple dynamic social event spaces, ideal for year-round celebrations for the whole family, corporate groups and friends.

The Bunker Minigolf and Café is an immersive minigolf experience that pays homage to sport, including race car driving, cricket, falconry, tennis, horse racing, cycling, rugby, football and golf.

The “beating heart of the city’s newest nightlife hangout” is The Yard, a vibrant sports bar featuring live music, sports, daily happy hours and an outdoor terrace; the perfect spot for a beverage after work or to let loose at the weekend.

Visitors can unwind on the top floor in style at The Loft and drink in those stunning Dubai Marina skyline vistas. With a fully serviced bar and private mezzanine overlooking The Yard, The Loft is ideal for entertaining guests with front-row seats to “one of the most iconic vistas in the world”.

How does it work?

Buy a Dhs20 membership in the venue to play. You’ll use this membership every time you play Topgolf as it is linked the scoring system. Plus, it gives you access to exclusive offers throughout the year.

Head to your bay and swipe each player’s membership card or enter your phone number on screen if associated to your membership.

Select the amount of time you/your group want to rent the bay (one-hour minimum) and get ready to play. You can always add more time at your bay. Oh, and eat, drink, laugh and have a ball.

Become a Topgolf Dubai VIP
Those looking for a more private and exclusive experience can also opt for Topgolf’s three luxury VIP suites: the Lux Suite, Executive Suite and the Chairman’s Suite, each with their own secluded bays equipped with HDTVs and a private bar with premium service.

Topgolf Dubai, Emirates Golf Club, opens January 3 from 4pm, normal times to resume from Monday onwards: Sun to Wed 11am to midnight, Thurs 11am to 2am, Fri 9am to 2am, Sat 9am to midnight. Dhs130 to Dhs180 per hour from Sun to Wed, Dhs180 to Dhs220 per hour from Thur to Sat.
topgolfdubai.ae

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After breaking ground on the old Faldo driving range at Emirates Golf Club in early December 2018 with a June 2020 end date initially targeted, COVID-19 came along and complicated everything. Officials pivoted to an October opening and now say December is a definite for the first Topgolf facility in the Middle East and Asia. There is even a #ForRealThisTime hashtag accompanying the official social media push.

Topgolf Entertainment Group confirmed December in a media release heavy on hype (who isn’t exited!) but lacking the most critical detail. Not to worry. The official launch date is only a matter of days from being revealed once the three-level, 90-bay climate-controlled facility is given its final building certification.  In the meantime, enjoy this snazzy PR video to get you in the mood.

It’s Official ? #ForRealThisTime pic.twitter.com/RoWvzv4gCK

— Topgolf Dubai (@TopgolfDubai) November 12, 2020

Yes, we are officially counting down the days until the UAE becomes the fifth country outside the U.S. to open a Topgolf facility. The wait will be worth it.

“Friends and families can enjoy the high-tech game in some friendly competition along with great music, a chef-driven menu, hand-crafted beverages and more,” the release said.

“The venue will also showcase big-screen TVs, a miniature golf course, a retail shop, three luxury VIP suites, and dynamic social event spaces – ideal for year-round celebrations for the whole family, corporate groups and friends.”

RELATED: A Beginner’s Guide to Topgolf

Dubai Golf, who manage Emirates Golf Club, have teased the market with social media posts of construction, the latest earier this month.

Eye spy… We see turf ? pic.twitter.com/bEfd7I5vbH

— Topgolf Dubai (@TopgolfDubai) November 9, 2020

Construction Progress!! ?

All the poles are up! Who’s excited? ? pic.twitter.com/fHYlsYRhWW

— Topgolf Dubai (@TopgolfDubai) November 1, 2020

“Located in Emirates Hills with a stunning rooftop terrace offering spectacular views over the marina and city skyline, Topgolf Dubai is the only entertainment venue of its kind in the region,” the release continued.

“Through the premium experience of play, food and music, Topgolf Dubai will inspire residents and visitors of Dubai to come together for playful competition no matter the occasion.”

Topgolf Dubai, Emirates Golf Club, opening December 2020, Sunday to Wednesday, 10am to 5pm, Dhs130 per hour, per bay, 5pm to 2am, Dhs180 per hour, per bay.

RELATED: A Beginner’s Guide to Topgolf

The post Topgolf Dubai finally set to open appeared first on Golf Digest Middle East.

By Tod Leonard
Business-wise, Callaway and Topgolf were already joined at the hip. After a merger was announced Tuesday, they have gone all-in with each other on the future of the golf-as-entertainment platform.

The companies said they have entered into a definitive merger agreement in which they will combine in an all-stock deal. Callaway said the number of shares to be issued is based on Topgolf’s implied equity value of approximately $2 billion, including the 14 percent already owned by Callaway, which first invested in Topgolf in 2006.

RELATED: A beginner’s guide to Topgolf

In its press release, Callaway said Topgolf generated approximately $1.1 billion in revenue in 2019 and has grown at a 30-percent compound rate since 2017. Callaway called Topgolf “a high-growth platform with attractive unit economics across its business that will benefit from Callaway’s strong financial position that can fully fund Topgolf’s growth plans at an attractive cost of capital.”

The transaction is subject to the approval of the shareholders of both Callaway and Topgolf, as well as regulatory approval. The companies expect to complete the transaction in early 2021.

The deal comes amid a big upswing in business for Callaway as golf has experienced a boom in participation and sales during the coronavirus pandemic. Callaway is estimating that it will have net sales of $476 million in the third quarter that ended on Sept. 30. That is up 12 percent over last year. The company said its e-commerce is thriving, including a 108 percent increase in soft goods sales this year.

“The world is rediscovering golf in a way that has led to a record quarter for our company,” Chip Brewer, Callaway’s president and CEO, said in the release. “Both our golf equipment and soft goods business are recovering more quickly than we expected, and our third quarter projections reflect this momentum.”

Founded in 2000, Topgolf has 63 locations around the world, and it reports having more than 23 million guests in 2019, with more than 50 percent of users identifying themselves as “non-golfers.” It also has expanded from fixed, stand-alone buildings to more than 7,500 range bays that use the Toptracer technology that fans see every week on televised golf broadcasts.

The post Callaway bullish on its merger with Topgolf appeared first on Golf Digest Middle East.

Adding exciting context to images shared on social media this week, Dubai Golf chief Chris May said the target areas at Topgolf Dubai in Emirates Hills were currently being installed and recruitment underway with on-boarding and training of the new staff to begin in August.

“We are on schedule to open in late October,” said May. “We are excited about bringing Topgolf to Dubai and are sure that it will popular with anyone who has never played golf before, as has been seen in the U.S. where 70 percent of Topgolf users are non-golfers. I think golfers will like it too.”

Rising from the old Faldo course driving range at Emirates Golf Club off Sheikh Zayed Road, the 60,000 sq ft facility will feature 102 bays spread across three levels. There will be two VIP bays on each level. Played to the backdrop of music in a souped-up, floodlit driving range, Topgolf players hit microchipped balls to targets where accuracy and distance are rewarded in a series of different points scoring games. Results are instantly flashed up on big-screen TVs in climate-controlled hitting bays where participants also enjoy food and beverage. Each bay is essentially a private driving range tee with waiting staff. Up to six can play at a time.

For the first time, May has revealed the other activations designed to make Topgolf Dubai a lure for newcomers and more experienced golfers alike.

“The lower level of the building incorporates a café and cool mini-golf concept featuring 9 holes each based on a different sport, which will be perfect to enjoy in a group or for kids parties,” May said.

“The mid-level is the entry-level for the Topgolf experience. The first thing that will hit you is the stunning Topgolf outfield and even more stunning skyline of Dubai. In addition to the Topgolf bays, there is a significant retail area close to the entrance. ’The Yard’, the main F&B outlet, is located on this level and will be the best place in Dubai to watch all sports on the big screens.

“The upper level will give the best views of the Dubai skyline and will feature a number of areas available for corporate or private events.”

The existing par 3 course at Emirates Golf Club will be operated from the Topgolf Dubai building with the 1st hole being changed to the current 2nd hole.

F&B is all part of the experience as Topgolf Vegas shows.

The post Topgolf Dubai takes shape, on schedule for October opening appeared first on Golf Digest Middle East.

In arguably the most significant development for the game in the Middle East for more than 30 years, Topgolf is coming to Dubai. The Emirate has been home to the region’s first grass course since 1988, and is the trailblazer once more with a three-level, 60,000sq foot Topgolf Dubai in development at the Emirates Hills venue off Sheikh Zayed Road. The Dubai venue is the largest international Topgolf, and brings a slice of Vegas to the Emirate along with its famous party atmosphere to the royal and ancient game.

Played to the backdrop of music in a souped-up, floodlit driving range, players hit microchipped balls to targets where accuracy and distance are rewarded in a series of different points scoring games. Results are instantly flashed up on big-screen TVs in climate-controlled hitting bays where participants also enjoy food and beverage.

RELATED: Topgolf Dubai finally set to open

It promises a much-needed participation boost for the game in a region where golf doesn’t come cheap. Whereas traditional forms of the game can be an intimidating experience for newcomers, non-golfers have flocked to Topgolf given its less formal, family-friendly and fun first ethos.

If you’ve never tried Topgolf, here’s a summary on what’s going on inside venues around the world:

● ●

What is Topgolf Dubai?
The venue will feature a three-story driving range with multiple dining outlets, bars and hospitality spaces. The range is populated by over 90 bays which you group can rent by the hour. Each bay is essentially a private driving range tee with a waiting staff. Six can play at a time.

What skill level is required?
If you’re a skilled golfer, the games present a novel if accessible challenge. But if you’re new to golf, intermediate or not very good, it’s stress-free because it’s an all-inclusive environment.

What sort of games do you play?
Topgolf offers  multiple game options but the most popular is simply called “Topgolf.” It’s basically a driving-range with target practice. Players aim at one of several enormous targets scattered around the range. The more accurate your shot and the farther away the target, the more points you score.

Can you bring your own clubs?
The serious golfer can bring their own clubs, although the venue does provide clubs that are suitable for all ages and abilities which are included with the bay fee.

When will it open?
Watch this space. Anyone can keep up to date on the latest developments by following the Topgolf Dubai Instagram page @TopgolfDubai

The post A Beginner’s Guide to Topgolf appeared first on Golf Digest Middle East.