By Stephen Hennessey
Turner Sports announced its viewership numbers from last Friday’s match between Tiger Woods and Phil Mickelson at Shadow Creek, and though the early returns are impressive, the most startling number is the amount Turner might’ve lost on a processing snafu.

In an interview with the Sports Business Journal, Turner president David Levy said there were 750,000 unique video views logged, and 55 million minutes consumed on B/R Live for “The Match.” But the glitch that made the pay-per-view event free to watch potentially cost Turner a $10-million total, according to SBJ.

“We are in this for the long haul,” Levy said. “We don’t have all the facts and figures, but based on early indications, the total audience for the match surpassed expectations across all of our platforms.”

Minutes leading up to The Match, the company lost the ability to process payments, so Turner decided to make viewing the match free for anybody who tried to purchase it. And subsequently, those who purchased The Match through cable providers Comcast and Spectrum were issued a full refund. Turner had reportedly paid $10 million for the event’s broadcast rights.

However, with the strong likelihood that the Tiger vs. Phil match will be the first in a series of matches between the two icons, as well as other tour players, the sentiment that the match was a successful experiment for Turner is not surprising. If it can also retain rights to broadcast subsequent matches, it seems like a win for the company. And Levy said Turner sold sponsorships to AT&T, Audi, Rolex, and Capital One, which sponsored the match, which was unexpected revenue to recoup the losses of the subscriptions. “All the sponsors want to come back,” Levy told SBJ. “They all were extremely happy with the event and the coverage.”

https://soundcloud.com/user-96678684/tiger-vs-phil-reaction-and-whats-next-for-the-match

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Related: This Tiger Woods stinger with Protracer is pure golf porn

But last week at the Players Championship he took a major step in the right direction on Sunday, smoking the big stick with a high, left to right ball flight that could serve him well the rest of the season. This weekend in Las Vegas Woods is hosting his 20th annual Tiger Jam, and during the tournament on Saturday afternoon at Shadow Creek Golf Course he put the SMOKEWAGON to the test once again, challenging World Long Drive competitor Troy Mullins to a long drive contest. Let’s see how he fared:

Tiger challenged me to a long drive contest, but then he bombed it and dropped the mic on me. #tobecontinued . ?v.? #Golf Royalty?? . #playwithpurpose #tigerjam @tigerwoods #tigerwoods @tgrliveevents @tgrfound @jlindebergofficial @volvikgolf @pingtour @18birdiesapp @wearemitu @pgatour @espn

A post shared by TROY MULLINS (@trojangoddess) on May 19, 2018 at 1:25pm PDT

“That is pummeled.” Always a showman. Save some for Shinnecock, Tiger!

The post Tiger Woods challenges long drive champ to long drive contest, promptly smokes one and reacts accordingly appeared first on Golf Digest Middle East.