By Kent Gray
Jumeirah Golf Estates’ world-class training academy has jettisoned its European Tour endorsement to put Peter Cowen’s name above the door.

Formerly the European Tour Performance Institute, JGE’s facility will become the third Peter Cowen Golf Academy to fall under the auspices of Dubai Golf, joining academies at Emirates Golf Club and Dubai Creek Golf & Yacht Club.

A long-held industry secret, the partnership between the world-renowned English coach to the stars and the host venue of the European Tour’s season-ending DP World Tour Championship was confirmed on Wednesday.

Cowen coaches some of the biggest names in the game including 2016 Open Champion Henrik Stenson, 2016 DP World Tour Championship winner Matthew Fitzpatrick and former world No.1 Lee Westwood. He also helps three-time major champion Brooks Koepka with his short game.

The announcement comes after Dubai Golf assumed management of JGE in October, meaning it oversees Dubai’s two European Tour venues. Emirates G.C. hosted the 30th-anniversary edition of the Omega Dubai Desert Classic in January.

Related: Dubai Golf assumes management of Jumeirah Golf Estates

“I have been coming to Dubai and Jumeirah Golf Estates for a number of years now and I am very proud of my association with the club, with many of my players enjoying success at the DP World Tour Championship,” said Cowen.

Ross Kinnaird/Getty Images
Cowen works with many of the game’s biggest names including former Open champion Henrik Stenson.

“The Peter Cowen Golf Academy Dubai will be a place for all players from beginners through to elite to come and get the most out of their game. The facilities at Jumeirah Golf Estates are unparalleled to anywhere in the world, and the players whom I work with around the time of the DP World Championship and Omega Dubai Desert Classic love to use the club and its facilities. I look forward to continuing my relationship with Jumeirah Golf Estates and Dubai Golf for many years to come.”

The Peter Cowen Golf Academy Dubai at JGE will officially open its doors late this month.

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