The most popular golf topics in the search engine for 2023 were split into categories of golfers (overall), golfers (monthly) and golf-related terms (overall). To get a ranking for each, Google listed searches according to its trends data within the search engine. It analyzed “search interest” for subjects using a sample of all searches and then indexing the topics in relation to the top item on each list. So the top player in each category tops the list at 100 percent, and the percentages decrease from there. Google did not provide raw numbers for the 2023 search volume.

Let’s start with Woods. He also topped the Google list last year, and likely every year since it was created, despite the fact the 15-time major winner played just two official PGA Tour events in 2023.

At the Genesis Invitational in Los Angeles that he hosts each February, Woods made the cut in his 2023 debut before shooting a thrilling 67 in the third round at Riviera. At Augusta National two months later, the 47-year-old matched a tournament record already held by Gary Player and Fred Couples with 23 successive Masters cuts made. But in cold temperatures and constant rain, Woods succumbed to his ongoing plantar fasciitis and withdrew before the delayed third round resumed. He didn’t play again until December’s Hero World Challenge, though Woods was in the news for ramping up with the TGL simulator league that ultimately had to be postponed, and for joining the PGA Tour Policy Board following the June framework agreement with Saudi Arabia’s Public Investment Fund.

World No. 2 Rory McIlroy was second in Google searches, generating 88.7 per cent of the search interest of Woods. McIlroy caused a stream of headlines, including several wins and close calls. He won the Dubai Desert Classic on the DP World Tour in January, and at the US Open at Los Angeles Country Club, a late bogey thwarted his hopes of ending a nine-year majors victory drought. In July, McIlroy won the Genesis Scottish Open the week before the Open Championship. At the end of September, the Northern Irishman had a blow-up outside the clubhouse of the Ryder Cup following a verbal altercation with Patrick Cantlay’s caddie Joe LaCava on the 18th green during a Day 2 match. In December, McIlroy stepped down from the tour’s Policy Board, citing inability to commit to its time requirements.

Coming in third was LIV Golf’s Brooks Koepka (70.8 per cent of the search interest), who caused many Google queries when he was shown in a vulnerable, injured light during a dedicated episode of Netflix’s “Full Swing” docuseries. He finished second to Masters winner Jon Rahm and a month later, at the PGA Championship, Koepka became the first LIV golfer to win a major, capturing a fifth career title and third PGA. He also featured on the losing US Ryder Cup team in September.

Predictably, the top five most-searched golfers by month highlighted the gap between what the Internet finds interesting and what the biggest golf-centric storylines were.

For example, you might think the biggest golf story in January was Rahm winning twice on the PGA Tour, at the Sentry on Maui and the American Express in the California desert. The internet would disagree. Sam Ryder wearing maroon jogger pants at Torrey Pines—and getting criticized on social media for doing so by John Daly and Phil Mickelson—catapulted him to the most Googled golfer in January. In February, Woods making the cut at Riviera gave him the No. 1 spot, while in March, Scottie Scheffler took the mantle on the strength of him winning the elite Players Championship.

In April, Rahm winning the Masters for his second career major was not enough for the Spaniard to be the most Googled golfer that month. Instead, it was a fellow Masters competitor and amateur, Sam Bennett, with Rahm at No. 2. Bennett, the US Amateur champion and Texas A&M star, contended deep into the weekend at Augusta National and had a moving backstory that compelled sports fans to root for him: He lost his father, Mark, to early onset Alzheimer’s disease in June 2021. Bennett got a tattoo on his arm to honour his dad.

In May, Michael Block and his story—a club pro who scored an ace during the final round at the PGA Championship while playing with McIlroy en route to a T-15 finish—made him the most Googled golfer. In June, McIlroy held the top spot courtesy of finishing second at the US Open and being the focal point of the framework agreement news. July was a layup on Google for celebrity golfer Steph Curry, with the Golden State Warriors icon making a hole-in-one and winning the American Century Championship with a final-hole eagle. Unlucky was the second-most searched golfer in July, Brian Harman. All he did was win the Open Championship at Royal Liverpool.

Shooters Shoot!!! Hole In One vibes out here in Lake Tahoe. That’s?@acchampionship @callawaygolf pic.twitter.com/8Nzlznf9EL

— Stephen Curry (@StephenCurry30) July 16, 2023

In August, we’re unsure if Lucas Glover winning back-to-back weeks—or his incredible sweat patches during those victories—caused him to be the most searched golfer, but he was. Viktor Hovland’s $18 million FedEx Cup win had him No. 2 on Google for the month. In September, Woods returned to his Google throne but was then No. 2 in October behind Andy Bean, the 11-time PGA Tour winner who died aged 70 after undergoing a double-lung transplant. Woods then returned to No. 1 for November, while in December the announcement of Rahm signing with LIV Golf allowed him to topple Woods.

Finally, we get to golf-related topics. For the second straight year, “LIV Golf” was the most Googled subject this year, while “US Open golf” was second. The one phrase including a player’s name among the top 20 might surprise you: “sam bennett golf.”

Most Googled golfers for 2023—top 5 (per month) and top 10 (indexed search interest)

January
1. Sam Ryder
2. Davis Thompson
3. Max Homa
4. Tiger Woods
5. Rory McIlroy

February
1. Tiger Woods
2. Brooks Koepka
3. Joel Dahmen
4. Rory McIlroy
5. Scottie Scheffler

March
1. Scottie Scheffler
2. Tiger Woods
3. Rory McIlroy
4. Jordan Spieth
5. Rickie Fowler

April
1. Sam Bennett
2. Jon Rahm
3. Tiger Woods
4. Brooks Koepka
5. Phil Mickelson

Then amateur Sam Bennett gained national attention when he contended at the Masters in April. Ben Walton

May
1. Michael Block
2. Brooks Koepka
3. Rory McIlroy
4. Tiger Woods
5. Harry Hall

June
1. Rory McIlroy
2. Wyndham Clark
3. Rickie Fowler
4. Nick Taylor
5. Sam Bennett

July
1. Steph Curry
2. Brian Harman
3. Rickie Fowler
4. Rory McIlroy
5. Lee Hodges

August
1. Lucas Glover
2. Viktor Hovland
3. Rory McIlroy
4. Tiger Woods
​​5. Bryson Dechambeau

September
1. Tiger Woods
2. Rory McIlroy
3. John Daly
4. Ludvig Aberg
5. Andrea Lee

October
1. Andy Bean
2. Tiger Woods
3. Lexi Thompson
4. Rory McIlroy
5. John Daly

November
1. Tiger Woods
2. Jon Rahm
3. George Bryan
4. Rory McIlroy
5. John Daly

December 1-18
1. Jon Rahm
2. Tiger Woods
3. Rony Finau
4. Rory McIlroy
5. Nelly Korda

2023 (full year to date)
1. Tiger Woods (100 per cent)
2. Rory McIlroy (88.7)
3. Brooks Koepka (70.8)
4. Jon Rahm (62.1)
5. Rickie Fowler (58.5)
6. Scottie Scheffler (51.1)
7. Jordan Spieth (49.9)
8. Phil Mickelson (46.0)
9. Justin Thomas (35.5)
10. Viktor Hovland (34.6)

Top 20 most Googled golf terms (full year)
1. liv golf
2. us open golf
3. golf channel
4. callaway golf
5. golf now
6. golf shoes
7. golf clubs
8. pga tour
9. golf leaderboard
10. used golf clubs
11. nike golf shoes
12. world golf rankings
13. golf scores
14. sam bennett golf
15. pga golf
16. golf simulator
17. liv golf leaderboard
18. global golf
19. jordan golf shoes
20. golf balls

Main image: Tiger Woods laughs during the 2023 PNC Championship. Mike Ehrmann

The post Tiger Woods (duh) again tops Google searches of golfers, though other popular choices are surprising appeared first on Golf Digest Middle East.

The most “googled” golf topics can be broken down by categories — golfer, golf-related terms and golf questions. To get a top-10 ranking in each, Google ranked searches according to its trends data within the search engine — analysing “search interest” for subjects using a sample of all searches and then indexing the topics in relation to the top item on each list. Google did not provide raw numbers for the year regarding search volume.

Woods, despite playing just three official tournaments this year as he continued to recover from his February 2021 car crash, was No. 1 in Google’s top-searched golfers. That shouldn’t be a surprise given the frenzy the 15-time major winner created while weighing his return to competition at the Masters in April. Woods arrived early to Augusta National and never officially announced whether he was playing, eventually teeing it up in Thursday’s opening round and posting an impressive 71, then grinding out a 74 on Friday to make the cut. He would finish 47th.

Woods also made the cut in his next start, the PGA Championship at Southern Hills in May, only to have to withdraw after the third round due to discomfort in his right foot. He skipped the US Open in June but competed at the 150th Open at St Andrews in July. Before missing the cut there, Woods saluted the crowd walking over the iconic Swilcan Bridge on the Old Course’s 18th hole as an acknowledgement that it was likely the last time he’ll play the Open at St Andrews as a competitive tour player.

Woods’ old rival Phil Mickelson came in second in the golfer category. Lefty generated just 25 per cent of the search interest of Woods despite his year being shrouded in controversy. In February, Mickelson spoke out against the PGA Tour for its “obnoxious greed”. Mickelson took a leave from competitive golf and disappeared until June when he eventually joined LIV Golf and competed at the inaugural event in London. In September, Mickelson created further headlines when he said the PGA Tour was “trending downwards” while he saw LIV Golf as growing more powerful.

Coming in third was Rory McIlroy, who won three PGA Tour events, including the season-ending Tour Championship and with it the FedEx Cup title. Additionally, McIlroy won the DP World Tour’s season-long points title and finished in the top 10 in all four majors. He shared the lead entering the final round of the 150th Open, only to finish third to Cameron Smith, who was seventh in Google searches having won three PGA Tour events, including The Open, before joining LIV Golf in August.

For golf-related terms, LIV Golf topped the list in 2022, while “LIV Golf leaderboard” was second. “US Open golf” came third, but generated 10 per cent of the search interest compared with LIV Golf.

LIV launched this year with two-time Open Championship winner Greg Norman as its chief executive. The league debuted with seven tournaments that featured 54 holes with no cut, 48-player fields and $25 million purses. A $50 million team finale was then held at Trump Doral in Miami. LIV signed up a host of stars including World No. 3 Smith and fellow major winners such as Dustin Johnson, Brooks Koepka, Bryson DeChambeau and Patrick Reed.

The top questions searched for in 2022 included “What is a scratch golfer?”, “Who is the best golfer of all time?” and “How much do pro golfers make?” as well as searches to find the nationality of US Open champion Matt Fitzpatrick (English) and Smith (Australian).

Top questions on golf in 2022
1: What is a scratch golfer?
2: Who is the best golfer of all time?
3: How much do pro golfers make?
4: Who is the number one golfer in the world?
5: How to become a professional golfer?
6: What does the average golfer shoot?
7: Where is golfer Cameron Smith from?
8: How far do pro golfers drive?
9: Where is Fitzpatrick the golfer from?
10: Who won the Masters 2022?

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