Introducing Reflo, the sportswear company that has sustainability at its core, while delivering top-quality clothing to get you looking good and feeling good while doing your bit to help save the planet.

Reflo aims to be the most sustainable brand in golf, with the sustainability at the heart of every decision the brand makes and products it creates. All Reflo products adhere to the highest level of sustainable accreditation such as GRS and Oeko-Tex 100, while still providing the highest quality, stylish sportswear.

Sustainability without sacrifice

Reflo uses recycled plastic waste in an innovative move to help the planet while offering the highest standard in clothing, and the company aims to recycle the equivalent of five million plastic bottles in the next five years.

In addition to this, Reflo goes one step further, and plants one tree for every product sold, with a vision to plant one million trees over the next five years.

As well as online at Reflo.com, golfers of all standards can get their hands of the latest Reflo collections when they are available at the Jumeirah Golf Estates golf shop soon.

“Reflo was founded to truly provide sustainable options and to disrupt an industry that is full of brands ‘greenwashing’ about sustainability,” said owner and Dubai resident MacFadyen. “Having a small percentage of your product range made using tiny amounts of recycled fabrics does not make you a sustainable brand. Every aspect of our business strives to make a positive imprint with concrete action. We do less but do it better. We won’t release new lines every week. We won’t produce endless samples. There’s nothing fast about our fashion. Everything in our collection is precisely designed, rigorously tested, and crafted to stand the test of time. We created Reflo to help people look good, feel good and do good.

“We have big plans for the brand, we have recently announced partnerships with the Trust Golf Women’s Scottish Open and the Icons Series. This summer you will see several global partnerships announced that will help drive our growth. The faster the brand can grow, the more positive impact we can have.

“I have been a resident of Dubai for the last nine years, and we hope for the brand to grow in the middle east as well as the rest of the world. The first step in this will be having our product available in the pro shop and JGE in the coming months.”

Log on to Reflo.com to check out all the latest ranges and news updates — and get a closer look at the products in this video.

The post Welcome to Reflo: Dubai-based founder launches most sustainable brand in golf appeared first on Golf Digest Middle East.

Tony Finau’s Nike outfit is the talk of the town (Tulsa in this case).

Seemingly every major tournament, Finau goes viral for his get-up, with golf’s fashion cops tasering each other in the face over whether Finau’s fits are fresh or fugly. See Sweatergate for reference:

I actually like the sweater Tony Finau is wearing but feel like Nike set him up with that hat ??‍ pic.twitter.com/VAmxv6Iz5u

— Jake Woolf (@jakewoolf) April 9, 2022

That proud tradition continued at Southern Hills on Saturday when Tony Finau showed up to the range on a cold, misty morning dressed like the New York Botanical Garden.

?Tony Finau takes the Nike flowering design to new heights ? pic.twitter.com/fJvIxuzZZ1

— NUCLR GOLF (@NUCLRGOLF) May 19, 2022

It’s like Tony Finau lost a bet with the Nike person in charge of scripting. #PGAChamp pic.twitter.com/19B8PjJtAH

— The Hackers Paradise (@THPGolf) May 21, 2022

The reaction of the Oklahoma gallery said it all.

Tony FInau. Richard Heathcote

Seconds after these images surfaced, the take whiplash began in earnest.

Tony Finau will wear literally anything Nike throws at him pic.twitter.com/FSIus5JvPs

— Christopher Powers (@CPowers14) May 21, 2022

Tony Finau’s agent showing him his scripting before every major pic.twitter.com/VmGbVkn8di

— Will Bardwell (@willbardwell) May 21, 2022

Nike does Tony Finau so well. Love his major fits

— aspiring retiree (@lightlydhb) May 21, 2022

Ok, hear me out, Tony Finau's pullover today is pretty great

— Drew Cove ? (@covedrew) May 21, 2022

What the hell is Tony Finau wearing? I don’t hate it.

— Shaquille Oatmeal (@oatmealshaqTDB) May 21, 2022

Tony Finau should be arrested for wearing that pullover.

— HEINICKE! HEINICKE! (@JayCagle24) May 21, 2022

It’s not fair to malign the selfless keyboard warriors risking life and livelihood to bravely share their takes with the internet without sharing our own, however. So where do we fall on the love-it-or-loathe-it spectrum? Somewhere between indifferent and pretty good. All-over floral prints are very 2016, but still, it’s better than another beige sweater.

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The post PGA Championship 2022: You’ll never believe it, but the internet is in fits over Tony Finau’s Nike ‘fashion’ again appeared first on Golf Digest Middle East.