Although the company is mum on the details, the new head appears to build on the theme of the Epic, which was the top-selling driver on the market for much of 2017. The success of the driver helped push Callaway to more than $1 billion in sales for the first time in nine years. The company raised its guidance for 2018 sales in August to $1.210 to $1.225 billion.

The Epic was the company’s first driver to employ “Jailbreak Technology,” where two bars join the crown and sole directly behind the face. The intent is to stiffen the body and concentrate more flexing in the face for increased ball speed across a wider area. The Epic Flash drivers all feature the distinctive sole ports that frame the words “JAILBREAK TECHNOLOGY.”

There were several versions of Epic Flash on the conforming list this morning, including a Sub Zero model and a left-handed version. According to each driver’s description, the words “FLASH FACE” appear on the face.

Based on the images of the Epic Flash on the USGA’s conforming list, the new drivers will feature a sliding weight track in the rear perimeter of the sole, similar to what was on the original GBB Epic introduced in 2017. The Sub Zero version appears to feature an additional weight in the front portion of the sole.

With their appearance on the conforming list, it is possible the drivers could be put in play at events this week, including the Web.com Qualifying Finals in Chandler, Ariz., or the South African Open hosted by the City of Johannesburg on the European Tour.

The post Callaway Epic Flash drivers on USGA conforming list appeared first on Golf Digest Middle East.

Following Nike’s departure from the club-making business, McIlroy said at last year’s Barclays that he intended to play the 2017 campaign without an equipment deal, granting the freedom to tinker with his sticks.

“I’m not going to commit to anything,” he said at Bethpage. “I wouldn’t be surprised to see me not go with a manufacturer for a year or two, just sort of play with what I want to play, play with what I’m comfortable with, and go from there.”

While he toyed with TaylorMade products in the fall, the four-time major winner’s tools — Callaway woods and irons, Vokey wedges, Odyssey putter and Titleist ball — have remained relatively unchanged since announcing the overhaul to NoLayingUp.com on New Year’s Eve.

However, Ewan Murray of the Guardian reported that McIlroy took out the Callaway Epic fairway woods in favor of TaylorMade’s M2 products for this week’s Masters. According to Murray, McIlroy said the M2 3/5 woods “were best suited to Augusta on grounds of shot shape and ball flight.”

In his press conference Tuesday afternoon, McIlroy expanded on the decision.

“I came up here last week Sunday night, Monday and Tuesday, and I brought a few different things with me just to try out,” said McIlroy, who noted he has played 99 holes at Augusta National the last two weeks.

“The ball that I’m playing at the minute, it’s quite spinny. I needed a couple of fairway woods that didn’t spin quite as much, and I needed a couple of fairways that I thought I could turn over easier.

“I brought quite a few clubs with me on the trip last week and those two seemed to be the ones that work the best for me. I practiced with them last week in Florida and I feel comfortable with them.”

McIlroy also noted that gearing up for Augusta isn’t a new thing for him.

“I’ve came up here when I was with Nike, and even bent 3‑woods to 12 degrees to make them like mini drivers or put a little bit of weight in the heel so it would make them turn over easier,” he said.

“So I’ve always been experimenting with that sort of stuff and trying to find the best possible setup for this golf course. So it’s not new that I’ve done that.”

And the woods weren’t the only switch for McIlroy. Per equipment guru Jonathan Wall of PGATour.com, it appears the Northern Irishman put a new set of Callaway blades in the bag as well.

Looks like Rory McIlroy has a fresh set of @CallawayGolf Apex MB's. That's different finish and stamping on the head. pic.twitter.com/LxrBDSY9dS

— Jonathan Wall (@jonathanrwall) April 4, 2017

In terms of acclimation period, woods are generally regarded as the easiest equipment switch in the bag. And though the irons’ finish is different from his previous Callaway set, they’re the same muscle-back model he’s used this season.

It may seem a curious juncture for any switch, especially since McIlroy’s been playing relatively well in his Masters preparation. Conversely, this week tends to be a stressful one for McIlroy, and every assistance — real or imagined — can make a difference. — by Joel Beall

The post Rory McIlroy has new equipment in his bag for the 2017 Masters appeared first on Golf Digest Middle East.