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	<title>Borja Virto Archives - Golf Digest Middle East</title>
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	<title>Borja Virto Archives - Golf Digest Middle East</title>
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		<title>Pioneering Jordan Mixed Open a PR dream</title>
		<link>https://mot-backup.golfdigestme.com/pioneering-jordan-mixed-open-an-easy-pr-sell/</link>
					<comments>https://mot-backup.golfdigestme.com/pioneering-jordan-mixed-open-an-easy-pr-sell/#respond</comments>
		
		<dc:creator><![CDATA[Kent Gray]]></dc:creator>
		<pubDate>Sun, 31 Mar 2019 07:19:54 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ayla Golf Club]]></category>
		<category><![CDATA[Barry Lane]]></category>
		<category><![CDATA[Borja Virto]]></category>
		<category><![CDATA[Challenge Tour]]></category>
		<category><![CDATA[Jordan Mixed Open]]></category>
		<category><![CDATA[Ladies European Tour]]></category>
		<category><![CDATA[Olivia Cowan]]></category>
		<category><![CDATA[Staysure Tour]]></category>
		<guid isPermaLink="false">https://golfdigestme.com/?p=25074</guid>

					<description><![CDATA[<p>Normally a tournament would need to be quite novel for publicity cut-through but the team in Jordan have let the venue and nearby surrounds do all the heavy lifting.</p>
<p>The post <a rel="nofollow" href="https://mot-backup.golfdigestme.com/pioneering-jordan-mixed-open-an-easy-pr-sell/">Pioneering Jordan Mixed Open a PR dream</a> appeared first on <a rel="nofollow" href="https://mot-backup.golfdigestme.com">Golf Digest Middle East</a>.</p>
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										<content:encoded><![CDATA[<p class="p1"><span class="s1"><span style="color: #ff6600;"><strong>By Kent Gray</strong></span><br />
</span><span class="s1">Given the pioneering format of this week’s Jordan Mixed Open presented by Ayla, drumming up interest in the 54-hole strokeplay event is undoubtedly easier than for your stock-standard, off the shelf-style professional tournament. For starters, how about Scottish husband and wife Scott and Kylie teeing it up against each other at <a href="https://golfdigestme.com/kingdom-come/"><span style="color: #3366ff;">Ayla Golf Club</span></a> for a storyline? </span></p>
<p class="p1"><span class="s1">That’s just one of the tasty little battles within the battle in Aqaba where Ladies European Tour (LET) stars will compete against the whippersnappers of the European Challenge and several former Ryder Cuppers from the Staysure (senior) Tour on the same course for a single prize fund from Thursday. </span></p>
<p><a href="https://golfdigestme.com/white-confident-of-a-gender-neutral-setup-of-ayla-g-c-for-jordan-mixed-open/"><span style="color: #ff6600;"><strong><span style="color: #000000;">Related:</span> White confident of gender-neutral Ayla Golf Club set-up for Jordan Mixed Open</strong></span></a></p>
<p class="p1"><span class="s1">“Oh, I’m sure we’ll have some sort of wager running throughout the tournament,” Scott told the <span style="color: #999999;"><a style="color: #999999;" href="http://www.europeantour.com/challengetour/season=2019/tournamentid=2019720/news/newsid=367915.html">European Tour.</a></span> “It will probably involve household chores.” </span></p>
<p class="p1"><span class="s1">We’ll keep tabs on the Henry&#8217;s battle for domestic bliss but beforehand revert to the push for pre-tournament coverage. Normally a tournament would need to be quite novel for publicity cut-through but the team in Jordan have let the venue and nearby surrounds do all the heavy lifting.</span></p>
<p class="p1"><span class="s1">Check out the video of the LET’s Olivia Cowan, Challenge Tour competitor Borja Virto and the former Ryder Cupper Barry Lane taking in the sights of Petra, one of the new Seven Wonders of the World, and Wadi Rum:</span></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">History isn’t made everyday, but when it is, it’s worth celebrating. Star golfers <a href="https://twitter.com/OliviaCowan?ref_src=twsrc%5Etfw">@OliviaCowan</a>, <a href="https://twitter.com/BorjaVirto?ref_src=twsrc%5Etfw">@BorjaVirto</a> and <a href="https://twitter.com/BazLane?ref_src=twsrc%5Etfw">@BazLane</a> recently joined us to do just that. Here we share their journey through Jordan&#8230; Behind-the-scenes coming soon, stay tuned! <a href="https://twitter.com/hashtag/WeShareTheSameDrive?src=hash&amp;ref_src=twsrc%5Etfw">#WeShareTheSameDrive</a> <a href="https://t.co/r6fOhum8et">pic.twitter.com/r6fOhum8et</a></p>
<p>— Ayla Oasis (@AylaOasis) <a href="https://twitter.com/AylaOasis/status/1111349484599078914?ref_src=twsrc%5Etfw">March 28, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p class="p1"><span class="s1">We’re still coming to terms with Lane’s attempt at the floss and look forward to the impending bloopers cut.</span></p>
<p class="p1"><span class="s1">Beforehand, enjoy the publicity shots from Petra and Wadi Rum, an increasingly dramatic collection of red sandstone mountains which has served as the backdrop to films such as Lawrence of Arabia and more recently scenes from The Martian and the latest Star Wars blockbuster, Rogue One.</span></p>
<div id="attachment_25077" style="width: 3441px" class="wp-caption alignnone"><img fetchpriority="high" decoding="async" aria-describedby="caption-attachment-25077" class="size-full wp-image-25077" src="https://golfdigestme.com/wp-content/uploads/2019/03/30I4282.jpg" alt="" width="3431" height="5147" srcset="https://mot-backup.golfdigestme.com/wp-content/uploads/2019/03/30I4282.jpg 3431w, https://mot-backup.golfdigestme.com/wp-content/uploads/2019/03/30I4282-200x300.jpg 200w, https://mot-backup.golfdigestme.com/wp-content/uploads/2019/03/30I4282-768x1152.jpg 768w, https://mot-backup.golfdigestme.com/wp-content/uploads/2019/03/30I4282-683x1024.jpg 683w, https://mot-backup.golfdigestme.com/wp-content/uploads/2019/03/30I4282-800x1200.jpg 800w" sizes="(max-width: 3431px) 100vw, 3431px" /><p id="caption-attachment-25077" class="wp-caption-text">Barry Lane, Olivia Cowan and Borja Virto at Petra.</p></div>
<div id="attachment_25076" style="width: 4894px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-25076" class="size-full wp-image-25076" src="https://golfdigestme.com/wp-content/uploads/2019/03/Olivia-Cowan-Drives-at-Wadi-Rum.jpg" alt="" width="4884" height="3256" srcset="https://mot-backup.golfdigestme.com/wp-content/uploads/2019/03/Olivia-Cowan-Drives-at-Wadi-Rum.jpg 4884w, https://mot-backup.golfdigestme.com/wp-content/uploads/2019/03/Olivia-Cowan-Drives-at-Wadi-Rum-300x200.jpg 300w, https://mot-backup.golfdigestme.com/wp-content/uploads/2019/03/Olivia-Cowan-Drives-at-Wadi-Rum-768x512.jpg 768w, https://mot-backup.golfdigestme.com/wp-content/uploads/2019/03/Olivia-Cowan-Drives-at-Wadi-Rum-1024x683.jpg 1024w, https://mot-backup.golfdigestme.com/wp-content/uploads/2019/03/Olivia-Cowan-Drives-at-Wadi-Rum-800x533.jpg 800w" sizes="(max-width: 4884px) 100vw, 4884px" /><p id="caption-attachment-25076" class="wp-caption-text">Olivia Cowan lets one rip into the stunning vastness of Wadi Rum.</p></div>
<p><img decoding="async" class="alignnone size-full wp-image-25078" src="https://golfdigestme.com/wp-content/uploads/2019/03/30I4125.jpg" alt="" width="3943" height="2629" srcset="https://mot-backup.golfdigestme.com/wp-content/uploads/2019/03/30I4125.jpg 3943w, https://mot-backup.golfdigestme.com/wp-content/uploads/2019/03/30I4125-300x200.jpg 300w, https://mot-backup.golfdigestme.com/wp-content/uploads/2019/03/30I4125-768x512.jpg 768w, https://mot-backup.golfdigestme.com/wp-content/uploads/2019/03/30I4125-1024x683.jpg 1024w, https://mot-backup.golfdigestme.com/wp-content/uploads/2019/03/30I4125-800x533.jpg 800w" sizes="(max-width: 3943px) 100vw, 3943px" /></p>
<p class="p1"><span class="s1">Meanwhile, Ayla Golf Club course designer Greg Norman has lent his support to the event.</span></p>
<p class="p1"><span class="s1">‘’Any initiative that sets to break down the barriers that prevent people from taking up the sport and that looks to change the narrative regarding women and girls in sport must be encouraged,” said the Great White Shark.</span></p>
<p class="p1"><span class="s1">“To construct a format in which women and men compete together over the same course is an impressive feat and there is no doubt that events that showcase golfing talent regardless of gender, such as the Jordan Mixed Open presented by Ayla, are the future of the game.’’ </span></p>
<p class="p1"><span class="s1">Norman’s sentiments were have been echoed by LET star Carly Booth and Staysure Tour member Phillip Price.</span></p>
<p class="p1"><span class="s1">“I am delighted to be taking part in this unique event in Jordan,” said Booth. “I’ve always believed that we are all equal and creating environments where that can be celebrated can only be a good thing for our sport and also for our communities. It’s a great concept and I can’t wait to get going.”</span></p>
<p class="p1"><span class="s1">Three-time European Tour winner and member of the victorious 2002 Ryder Cup squad, Price is also keen to see how the tournament plays out. The layout has been specifically set-up to ensure competitors from each circuit can compete over an equal playing field, with bunkering and hazards, alongside tee placement, taken into consideration.</span></p>
<p class="p1"><span class="s1">“It’s a fantastic opportunity, not only to compete with the female players but also to test my game against the up-and-coming players on the Challenge Tour,” the Welshman commented. “Playing golf in Jordan and competing against the Ladies European Tour professionals are both new and exciting experiences and it’s going to be really interesting to see how the format works in practice.”</span></p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://mot-backup.golfdigestme.com/pioneering-jordan-mixed-open-an-easy-pr-sell/">Pioneering Jordan Mixed Open a PR dream</a> appeared first on <a rel="nofollow" href="https://mot-backup.golfdigestme.com">Golf Digest Middle East</a>.</p>
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