Adidas Archives - Golf Digest Middle East

Oktoberfest 2023 — Spots going fast for our Hero Dubai Desert Classic Pro-Am Qualifier

Golf Digest Middle East — Sat, 07 Oct 2023 13:00:06 +0000

Golf Digest Middle East Oktoberfest is back

Who’s ready for the new golf season? We are, and we are back with our third Golf Digest Middle East Oktoberfest extravaganza at The Els Club Dubai.

Join us on October 20 for a unique golfing experience with tasty treats on and off course to keep you going.

Demand has been so high that the early-bird spots have already sold out. You can still join in the fun for AED 795, for which you will get access to the driving range and practice facilities from 11am ahead of the 1pm shotgun-start, 18-hole individual stableford event.

A pair of German brews plus two refill vouchers will greet each player along with a cheeky Bavarian shot in their golf cart along with Oktoberfest themed lunch box.

Once out on course, competitions such as longest drive and nearest the pin will be on offer to make things even more interesting as players compete for the top prize — two spots in the 2024 Hero Dubai Desert Classic pro-am for the best gross score and Division A winner.

Getty Images

The winners of each division (Div. A 0-14 HCP, Div. B 15-24 HCP and Best Gross) will claim amazing prizes such as 2024 Hero Dubai Desert Classic hospitality tickets, Emirates Dubai 7s passes, Country Club membership at the Els Club, plus much more from our sponsors.

Please note: To be eligible for any of the post-event prizes, an official EGF handicap/recognised handicap is required, and players under 21 years old must be accompanied by an adult.

At A Glance
What: Golf Digest Middle East Oktoberfest Tournament
Where: The Els Club, Dubai
When: Friday, October 20, 2023
Price: AED 795 (incl VAT)
Individual stableford tournament, 1pm shotgun start

Categories
Division A: 0-14 Handicaps
Division B: 15-24 max
Best Gross

Last year’s Best Gross winner Michael Harradine won a spot in the Hero Dubai Desert Classic Pro-Am. Photo by Motivate Media Group

About our sponsors

AFRICAN + EASTERN – Inspiring Great Blends

The origins of African + Eastern can be traced over 100 years to Africa and the Middle East, established in the tradition of sea-borne trade and commerce. Since its founding, it has been witness to the region’s incredible growth and is now the largest importer, distributor & retailer of beverage alcohol brands in the Middle East and Arabian Gulf region.

African + Eastern is a company where diverse cultures, brands, skills and tastes from around the world come together to create the perfect blend. A blend that is evolving to keep pace with the developments of this dynamic region, but that in itself serves a simple purpose: to ensure the company excels at eclipsing the expectations of customers, partners, employees and stakeholders. africaneastern.com

ADIDAS

Introducing both apparel and footwear that features our recycled technical material: PRIMEBLUE & PRIMEGREEN PRIMEBLUE. This special capsule is just part of our commitment to continue to innovate in the area of sustainability until we reach our goal to use only recycled polyester in all of our products by 2024. The products featured include polos, layering pieces and shorts.
PRIMEBLUE is our high-performance recycled material that’s made in part with Parley Ocean Plastic. These plastics were intercepted from beaches, coastal communities and shorelines, preventing them from polluting our oceans. We took that plastic waste and turned it into a performance solution. Every day, the equivalent of 1,440 dump trucks of plastic waste enter our oceans, so this is one small way we can keep some waste out of our oceans and use it for purposes. adidas.ae

BAKER’S KITCHEN

Baker’s Kitchen is the first German Bakery in the Middle East selling full fermented sourdough breads. Doughs are free from any additives, chemicals and enzymes and the long fermentation is making the bread and buns easily digestible for you and your gut. Sven Mostegl, born into a South German baker’s family with grandparents from Austria and Alsace, is passionate about healthy bread and food. All his knowledge, love and passion is shared with customers, which he fondly calls “Friends”, also in his baking classes. The restaurant is serving healthy and tasty food, made of organic, fresh and healthy ingredients. Parents can enjoy their food, while the little ones can play with their friends in the big play area. Of course, Baker’s Kitchen also serves healthy kid meals option which your kids will love and you don’t feel guilty about. Sven and his wife Heike are not just passionate about healthy food, but they are also very concerned about their Friends’ well-being. Therefore, the restaurant is equipped with air purifiers, UVC Air Sanitizers and will be disinfected every day by dry fogging, making it human and food friendly.

All bakery products can be ordered and will be delivered to your home, UAE-wide. Daily deliveries in Dubai; Monday and Friday to Abu Dhabi and Al Ain; Sharjah on Wednesdays and RAK / UAQ / Ajman on Saturdays. For orders visit bakerskitchenuae.org, order by email (orders@bakerskitchenuae.org) or by WhatsApp at +971 56 8240790. Food from the Restaurant can also be ordered through Entertainer, CareemNow, Instashop and Zomato within the given delivery radius by those Apps. bakerskitchenuae.org

LUXURY SUPERCAR RENTALS

LSR prides itself on being the leading prestige and performance car hire company in the industry. We give you the opportunity to get your pulse racing, making a lasting impression at your next corporate or social event, or simply drive the car of your dreams.
We don’t just offer you a luxury car model, but a luxury car hire experience. Our staff are fully trained to ensure your luxury car comes to you spotless and well-serviced so you can be confident that the vehicle you’re driving is safe, performing to its highest standards, and of prestige quality. With the widest range of models from elite brands such as Ferrari, Lamborghini, Bentley, Rolls-Royce, Maserati, Mercedes, BMW and Porsche, our service includes exclusive benefits like free pick-up and drop-off anywhere in Dubai, discounts on long-term hire and insurance included across our entire fleet. luxurysupercarsdubai.com luxurydesertadventure.com

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Adidas and Macklemore’s Bogey Boys team up to bring back the good old days

Matt Smith — Wed, 14 Jun 2023 12:20:21 +0000

For those of us of a certain age, childhood involved playing football in the streets or golf on the municipal courses — and, every birthday or Christmas, showing off our new Adidas Sambas, Kicks or Gazelles or famously three-striped T-shirts and caps.

Now you can relive your youth as Adidas has teamed up with American rapper Macklemore and Bogey Boys to recreate those iconic looks with a new apparel and shoe wear range, while ensuring you are the coolest golfer on the course.

The collection combines Adidas’ sport and lifestyle heritage with the vintage and classic looks from Macklemore’s Bogey Boys — a golf and lifestyle brand created by the award-winning rapper in 2021 after he fell in love with golf.

The Adidas x Bogey Boys range for men and women was inspired by the nostalgic and sporty looks that celebrate golf and tennis’ fashionable eras of the past, featuring crisp designs and high-quality performance materials for on- and off-course wear.

“As the original sports brand, we’ve been designing product for sports like golf and tennis for more than 50 years,” said Dylan Moore, senior creative director, Adidas Golf. “As we continue our mission to be the most progressive golf brand in the world, this heritage gives us the luxury of revisiting our extensive archives for inspiration. Those now-retro designs were inspiring to us, and we know that golfers are once again looking for products that present classic, clean, and bold aesthetics with an attitude. Macklemore and the Bogey Boys team were the perfect partners for this because of their love for vintage apparel and eye-catching designs.”

BUY HERE

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Adidas launches golf versions of iconic Samba, Stan Smith and Superstar shoes

Golf Digest Middle East — Fri, 12 May 2023 09:24:04 +0000

In recent years, the golf shoe design team at Adidas has leaned heavily on the global brand’s most trusted shoe models released in its 74 years of existence to develop golf shoes for brand loyalists and golfers looking to incorporate iconic street-style footwear styling of models — like the Stan Smith, Samba and Superstar — into their on-course attire.

Last month, Adidas released a golf-version of the popular running shoe, the Ultraboost, transforming a fourth shoe model originally designed for off-course activities into a golf shoe. The Ultraboost is the youngest and sportiest of the foursome, being introduced in 2015 compared to the others dating back to the 1950s and 60s.

Hot on the heels of Othman Almulla sporting the brand new Adidas ZG23s at the PIF Saudi International in February, Adidas is releasing a limited-edition capsule called the “Icons Pack” featuring greyed-out versions of the Samba, Superstar and Stan Smith golf shoes. The Icons will be available May 12 at Adidas.ae.

SAMBA

The oldest of the Icons trio, the Samba dates back to 1949 as one of the German brand’s first shoe models. It was produced with football players in mind, the outsole’s gumsole laden suction design aimed to help athletes train on hard, slick surfaces. In its golf version, originally released in 2022, suction cups were replaced with three lugs to provide additional traction to the spikeless outsole.

The waterproof microfibre upper features a soft grey colourway with a hit of brown at the heel and a subtle multicolour addition to the lugs. It’s a low profile shoe designed for comfort, to be easily worn off the course and for versatility, with the simple gray palette able to match with almost anything.

ADIDAS SAMBA GOLF SHOES

AED 549 | Adidas UAE

BUY HERE

SUPERSTAR

Originally released as a low-top basketball shoe in 1969, the Superstar shoe was a sport and style staple for decades, being worn by the Milwaukee Bucks’ Kareem Adbul-Jabbar during the 1970-1971 season and frequently Run-DMC after the group’s hit song “My Adidas” was released in 1986.

The rubber shell-like toe capped shoe was introduced into the golf line in 2020 with Adidas’ recognisable 3-Stripe design across the midfoot and zigzag outsole design surrounding six strategically placed lugs.

“The Superstar is a timeless piece of footwear that’s recognised and worn by people all over the world,” Adidas Golf global footwear direction Masun Denison said when it was released in 2020. “It’s always stood for those that are eager to push boundaries as well as stand out from the crowd, and we wanted to bring that style and mentality to the course.”

Making a return after a short hiatus, the Icons Pack version of the Superstar Golf Shoe is primarily grey with hits of dark brown at the heel and stripe design. The outsole features a marbled design combining grey, a silvery green, burgundy and shades of orange.

ADIDAS SUPERSTAR GOLF SHOES

AED 549 | Adidas UAE

BUY HERE

STAN SMITH

Third in the Icons trio is the classic Stan Smith shoe made popular in the late 1970s and early 1980s by the tennis player that the shoe is named after. Re-introduced as a golf shoe in 2021 just ahead of the Masters, we first saw the golf version in an all green rendition and most recently in highlighter shades as part of a collaboration with Vice Golf.

The 2023 version has a quieter design with grey on the upper and a pop of colour at the spikeless outsole, featuring the same marbled pallet on the outsole of the Superstar and on the lugs of the Samba.

ADIDAS STAN SMITH GOLF SHOES

AED 549 | Adidas UAE

BUY HERE

The post Adidas launches golf versions of iconic Samba, Stan Smith and Superstar shoes appeared first on Golf Digest Middle East.

Brother beyond: Othman Almulla keeps it in the family as Saud and Faisal make professional debuts at Saudi International

Matt Smith — Fri, 10 Mar 2023 16:11:39 +0000

Othman, sporting his new Adidas ZG23 shoes, has an eye on the future for Saudi Arabian golf. Neville Hopwood

Sometimes we use the phrases ‘brother’ and ‘family’ in a matter-of-fact way.

Throwaway references to your best chums, the guys you meet at the club or colleagues you tolerate after work.

Then sometimes you are given a true reminder of what that term actually means when you meet someone like Othman Almulla.

The 36-year-old began his golfing career on the sand courses in Saudi Arabia, using a rubber mat and a set of borrowed clubs, with school grades suffering as he would sneak on to the course whenever he could.

That dedication and addiction paid off in the long run as he started to turn a few heads in the Middle East and beyond. How could a boy from the sand of Saudi Arabia compete with the best in the world?

Compete he did, and true to his word and ambition to become a champion, he won the Qatar Open and Saudi Aramco Invitational in 2008 and became the youngest Pan Arab Amateur Golf Tournament champ at 21, sporting his beloved Adidas gear whenever he could on the course.

After years of grafting away, Othman eventually marked his official arrival when he became the first Saudi professional golfer in 2019, aged 32, when the game began its next-generation journey in the Kingdom through Golf Saudi.

Now a seasoned pro, Othman is not content to rest on his laurels, and has already began nurturing the fruits of his labours — with two little ‘brothers’ ready to carry the torch forward for Saudi Arabian golf.

Not quite old enough to be a ‘father figure’, Othman is content to be the big brother of the Saudi golf family as Faisal Salhab and Saud Al Sharif are emerging as stars in their own making.

Othman Almulla with his Saudi golfing family Faisal Salhab, left, and Saud Al Sharif. Neville Hopwood

The recent PIF Saudi International saw Faisal and Saud mark their own professional journeys for Saudi golf in a field full of major winners and legendary names such as Phil Mickelson, Sergio Garcia and Bubba Watson, Bryson DeChambeau, Brooks Koepka and Cameron Smith.

A big stage indeed.

Saudi’s second and third golf stars have one guy to thank and to aspire to, that big brother Othman, who has guided them through a difficult — and a sometimes solitary — path to the top level in the game, having played together flying the Saudi flag in team events.

“Faisal and Saud, they are my little brothers,” Othman told Golf Digest Middle East. “Golf can be a very individual sport and you are with your own team — physios and coaches, whatever — but you find yourself out there on your own a lot of the time.

“But to be out on tour with them now as professionals will be super special, we will create the best memories together. My favourite memories in golf so far are with them in team events representing Saudi Arabia around the world in some big championships. The camaraderie and brotherhood has been created over these past years. I think I have been playing with them for almost 10 years and these relationships and friendships are not easy to come by. I truly believe that I am an older brother to them — they really are my two little brothers out here now on the pro circuit and to see them out here chasing a passion that we all share is truly uplifting.

“I think it is easy to sometimes get stuck in one event, but we now have a very fruitful career ahead of us, all three together and I am very excited about that. This is just the first step, after the partnerships with Golf Saudi and the strides we have taken around the world, and I truly believe the best is yet to come.”

Faisal was quick to praise the ‘big guy’ whom he overshadows, literally, with his bulging biceps, a product of the new revolution taking over golf in the Kingdom.

“This is another exciting step on our journey and where better to turn professional than in our home country at the Saudi International,” he said.

“It has been a long journey to get to this point but the continued support of Othman and Golf Saudi, the Saudi Golf Federation, my coaching team, and friends and family have made all the difference.

“I want to thank them for everything and hope that I can continue my success in the professional game.”

Othman in action at the PIF Saudi International at Royal Greens Golf & Country Club. Neville Hopwood

Saud was equally as excited for the future. “Turning professional has been my goal since I first caught the golf bug as a young kid through guys like Othman, and I am so happy to have the opportunity to fully pursue golf as a career,” he said.

“There are so many people to thank but Othman, Golf Saudi and the Saudi Golf Federation have been integral to growing the game within the Kingdom and allowing both of us the opportunity to play golf and reach this point.

“I can’t wait to be on the road with Othman and Faisal testing ourselves against the best players and on the best courses, and hope that our story can help others to see and believe they can do the same and follow in our footsteps. As well as winning on the international stage, we each share the dream of inspiring the next generation, and professional golf gives us the platform to do that.”

Hugging his ‘family’, Othman added: “Life on tour is a pretty demanding one, so I’m hoping that I can help the guys avoid some of my mistakes and to do whatever I can to help them overcome some of the early challenges of turning professional.”

The curtain-raiser for Faisal and Saud was not without its tragedy as Othman has to cut short ceremonies at Royal Greens to return to Dammam as his father-in-law passed away on the Tuesday evening. However, he ensured he was back in Jeddah to support his teammates and tee up for the Saudi International by Thursday, with wife Rana’s blessing and encouragement.

“It was a tough couple of days, but it was important to me to come back,” an emotional Othman said. “It was important to come back and support Saud and Faisal.

“I told my family it was important to come back and put on a brave face. We need to be role models and an inspiration to the Saudi population and that is keeping me strong.

“I think golf families are the most unsung heroes. My wife is the most supportive and special person I know.”

When back on the range and greens, Othman attracted more than a few jealous glances as he was sporting a very special set of shoes — the brand new Adidas ZG23s — something even the top pros in the US and across Europe are waiting to get their hands (and feet) on.

“A few of the guys during the pro-am stopped me and said: ‘Whoa, where did you get them?’ I won’t say who, but these are established guys looking at my shoes and casting envious glances, wanting to check them out.

“I turned pro in 2019, and the guys in Dubai started a conversation in an unofficial capacity as they saw I was always a massive fan of Adidas gear and the relationship started from there.

“I started wearing some of the best golf gear available and, around two years ago, we got together with an official partnership.

“I can’t tell you how much I love being an Adidas athlete, as it’s all I remember wearing.”

As understanding as she is, Rana has her limits when it comes to Othman’s attire.

Neville Hopwood

“My wife gives me a hard time about it as my whole wardrobe is Adidas, and it’s my lifestyle regardless what we are going out to do,” he admitted.

“To be honest the gear is amazing and that is why I wear it all the time. The shoes are some of the most comfortable involved in the game and the ZG21s, which were the previous versions of the new one, were one of my favourite pairs of golf shoes.

“The guys began to tease me: ‘Wait to you see what is coming in 2023.’ I was kinda looking around for snippets and previews and couldn’t find anything. Then these arrived at my house and I was like: ‘Wow.’

“There are one of the lightest shoes in golf, just like the previous iterations, and it is nice to feel I can go at it as hard as I want I am going to feel super stable and my feet will still be fresh after a round, know what I mean?

“I won’t go into the tech but all I know is I know they help me play my best golf.”

The post Brother beyond: Othman Almulla keeps it in the family as Saud and Faisal make professional debuts at Saudi International appeared first on Golf Digest Middle East.

Introducing the new Adidas ZG23

Matt Smith — Tue, 14 Feb 2023 06:49:37 +0000

Whether it is for a few rounds a month or five a week, golf will always take a toll on your feet, as players of all levels take on the course and the miles involved between shots.

Preserving your feet during 18 holes can be the difference between a brilliant round and a meltdown as the hiking coming at a cost. Welcome the brand-new Adidas ZG23, which redefines what a lightweight performance golf shoe can do, incorporating comfort and balance with zero compromises to your game.

Fast, sleek and loaded with technology that allow the player to create additional speed and power, the ZG23 has removed all non-essential weight without compromising comfort, stability or traction, retaining only what the athlete needs.

Saudi No. 1 Othman Almulla was one of the first to get his hands on the new model, having been a fan of Adidas all his life, and drew a few envious glances as he sported them at the recent PIF Saudi International (you can read all about it in our March edition of Golf Digest Middle East).

The ZG23 incorporates stability, a lightweight feel with durability and flexibility for even the highest swing speeds. The six-cleat Generative Traxion sole provides unparalleled grip and stability.

Prices
AED849.00
(GW1177, HP2223, H03673, H03674, GZ2174 lace models)

Availability
Available across all UAE Adidas golf retail partners, adidas.ae and Adidas Store at Dubai Hills from March 3.

The post Introducing the new Adidas ZG23 appeared first on Golf Digest Middle East.

Book your company’s spot at Oktoberfest at The Els Club, Dubai

Golf Digest Middle East — Fri, 30 Sep 2022 06:23:18 +0000

This event is sold out

Please fill in the form below to be put on the waiting list.

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By GolfDigestME.com

Drag your colleagues away from their desks for a day of golf on a championship course, The Els Club, Dubai, as Golf Digest Middle East presents the return of the Oktoberfest tournament!

Impress your clients with a fourball pass and get those all-important business deals done on October 21.

Join us for a unique golfing experience as we celebrate Oktoberfest once more, and with a spot at the Dubai Desert Classic pro-am up for grabs, it is an opportunity not to be missed.

Corporate packages:
Fourball: AED 2,280 +VAT
2x Fourball: AED 4560 +VAT
3x Fourball: AED 6840 +VAT

Proudly sponsored by African + Eastern, Adidas, Baker’s Kitchen, Birkenstock, MyGolf Dubai, Luxury Supercar Rentals, USEO and The Els Club, this is one to mark on the calendar.

The Els Club Dubai

When you book, included in your package is driving range access from 11am ahead of your tee time in the 18-hole individual stableford event. A pair of German brews plus two refill vouchers will greet each entrant in their golf cart along with an Oktoberfest lunch box.

Once out on course, competitions such as longest drive and nearest the pin will be on offer to make things even more interesting as you compete for the top prize — a spot in the Dubai Desert Classic pro-am for the best gross score.

Following the action, there will be the prize presentation, a MyGolf simulator experience, along with Bavarian shots to keep the party going.

The winners of each division (Div. A 0-14 HCP, Div. B 15-24 HCP and Best Gross) will claim the coveted prizes and accolades, plus additional prizes on offer from our sponsors.

To be eligible for any of the prizes, an official EGF handicap/recognised handicap is required, and players under 21 years old must be accompanied by an adult.

So, dust off those clubs, call up the gang and sign up for Oktoberfest at The Els Club in Dubai. We’ll sort the brews and brats, you take care of the birdies and banter.

What: Golf Digest Middle East Oktoberfest Tournament
Where: The Els Club, Dubai
When: Friday, October 21, 2022
Price: AED 2,280 + VAT per fourball

Individual stableford tournament, 1pm shotgun start

Categories

Div. A 0-14 Handicaps
Div. B 15-24 max
Best Gross

What’s in store

Check-in from 11am
Driving range access
Green fee and competition entry
2 x bottles of hops in golf cart
2 x refill tokens for draft hops
Traditional Bavarian shots
Traditional Oktoberfest lunch box
MyGolf Dubai simulator experience
On-course prizes
Competition prizes
Desert Classic Pro-Am Spot (bring your A-game!)

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About our sponsors

AFRICAN + EASTERN – Inspiring Great Blends

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ADIDAS

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BIRKENSTOCK

BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed. The brand, which can be traced as far as 177, is guided by the notion of quality and function in all its actions and across all categories. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning, which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player.

Manufactured in Germany, the sandals are sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of closed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopaedic retailers, socks, bags, and belts. birkenstock.com

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BAKER’S KITCHEN

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MYGOLF DUBAI

MyGolf Dubai is the GCC’s first luxury indoor golf and entertainment venue. Upon arrival, prepare to be impressed with the modern design and concept of MyGolf Dubai come to life, aiming to be combined the love of golf and entertainment in a one-stop social setting.
Housed in over 14,000 sq ft at Dragon Mart 2, International City, we are connected through the shared passion for golf. We provide a variety of channels allowing players to connect socially through Pay & Play, MyGolf Academy and Gourmet Dining. Our facility is a versatile area catering to varied audiences, be it golfers or non-golfers, through various game modes.

Play over 190+ golf courses across the globe with our award-winning Golfzon technology simulators or take a break from the tee-time and enjoy fun arcade golf games that are a must-try for all age groups. mygolfdubai.com

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USEO

USEO offers a full suite of digital marketing solutions for businesses in the UAE, GCC, Middle East & Canada. As a results-based agency, we understand that the digital landscape is constantly evolving, and businesses need to stay ahead of the curve to remain competitive. That’s why we offer a wide range of digital marketing solutions that are tailored to meet the unique needs of businesses in the UAE, GCC, Middle East & North America.

We have always believed in a transparent approach to digital marketing, and our online results dashboard is testament to that commitment. This data-driven tool enables our clients to see exactly how their campaigns are performing, in real-time 24/7. This level of transparency allows clients to make informed decisions about their digital marketing strategy and budget. It also enables us to provide a more tailored service. unitedseo.ae

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LUXURY SUPERCAR RENTALS

RELATED:
Golf Digest Middle East’s 2021 Oktoberfest Tournament was Wunderbar!
Click here to see more photos from last year’s event

The post Book your company’s spot at Oktoberfest at The Els Club, Dubai appeared first on Golf Digest Middle East.

Golf Digest Middle East presents Oktoberfest 2022

Golf Digest Middle East — Thu, 15 Sep 2022 06:58:46 +0000

This event is sold out

Please fill in the form below to be put on the waiting list.

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By GolfDigestME.com
What is the one thing better than a round of golf with friends at one of the world’s top golfing destinations? A round of golf with friends in a full-field tournament, with refreshing drinks, competitions and prizes, of course!

As we head into the cooler months, Golf Digest Middle East is on hand with a tournament on one of Dubai’s premier golf courses.

Following the success of last year’s Oktoberfest event at The Els Club Dubai, we are back for Round 2 — bigger and better.

Join us on October 21 for a unique golfing experience as we celebrate Oktoberfest once more, and we will be on hand with a tasty brew or four to help liven the party mood and keep you going.

Proudly sponsored by African + Eastern, Adidas, Baker’s Kitchen, Birkenstock, MyGolf Dubai, Luxury Supercar Rentals, USEO and The Els Club, this is one golf gathering not to be missed.

The Els Club Dubai

For an incredible price of AED 570 + VAT, you will get driving range access from 11am ahead your place in the 18-hole individual stableford event. A pair of German brews plus two refill vouchers will greet each entrant in their golf cart along with an Oktoberfest lunch box.

Following the action, there will be the prize presentation, a MyGolf simulator experience, along with Bavarian shots to keep the party going.

The winners of each division (Div. A 0-14 HCP, Div. B 15-24 HCP and Best Gross) will claim the coveted prizes and accolades, plus additional prizes on offer from our sponsors.

To be eligible for any of the prizes, an official EGF handicap/recognised handicap is required, and players under 21 years old must be accompanied by an adult.

So, dust off those clubs now the weather has cooled, call up the gang and sign up for Oktoberfest at The Els Club in Dubai. We’ll sort the brews and brats, you take care of the birdies and banter.

What: Golf Digest Middle East Oktoberfest Tournament
Where: The Els Club, Dubai
When: Friday, October 21, 2022
Price: AED 570 + VAT per person, AED 2,280 + VAT per fourball

Individual stableford tournament, 1pm shotgun start

Categories

Div. A 0-14 Handicaps
Div. B 15-24 max
Best Gross

What’s in store

Check-in from 11am
Driving range access
Green fee and competition entry
2 x bottles of hops in golf cart
2 x refill tokens for draft hops
Traditional Bavarian shots
Traditional Oktoberfest lunch box
MyGolf Dubai simulator experience
On-course prizes
Competition prizes
Desert Classic Pro-Am Spot (bring your A-game!)

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About our sponsors

AFRICAN + EASTERN – Inspiring Great Blends

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ADIDAS

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BIRKENSTOCK

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BAKER’S KITCHEN

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MYGOLF DUBAI

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USEO

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LUXURY SUPERCAR RENTALS

RELATED:
Golf Digest Middle East’s 2021 Oktoberfest Tournament was Wunderbar!
Click here to see more photos from last year’s event

The post Golf Digest Middle East presents Oktoberfest 2022 appeared first on Golf Digest Middle East.

Sharpen your game with Adidas golf footwear and apparel, help combat plastic waste to boot

Golf Digest Middle East — Tue, 28 Sep 2021 05:18:42 +0000

SPONSORED CONTENT – Freshly-minted Tokyo Olympic Games gold medallist Xander Schauffele. Reigning Open champion Collin Morikawa. Two-time major champion and Ryder Cup hero Dustin Johnson. 2017 Dubai Desert Classic and U.S. Masters champion Segio Garica. Abu Dhabi Championship titleholder Tyrrell Hatton.

You’ll likely be aware of Adidas’ stable of global ambassadors lighting up the world’s biggest stages, the recent Ryder Cup in Whistling Straits included. What you mightn’t be so cognizant of is the social consciousness behind all the products the golfing superstars sport on behalf of the Germany-based global sportswear giant.

Adidas are proud of their 20-year sustainability crusade and have recently doubled-down on this commitment by vowing to help End Plastic Waste.

Material Innovations
So how exactly are Adidas changing the sports apparel game? By producing their already innovative footwear and garments in part with recycled polyester or Parley Ocean Plastic – upcycled plastic waste intercepted from beaches and coastal communities, preventing it from polluting the oceans.

Every day, the equivalent of 1440 dump trucks of plastic waste enter the world’s oceans, so this is one small way Adidas can keep some waste out of our oceans and use it for purpose. Since 2015, Adidas has created more than 30 million pairs of shoes with Parley Ocean Plastic, half of which were produced last year alone.

With a focus on creativity, sustainability, versatility and inclusivity, Adidas continue to work with a team of collaborators from the golf industry and beyond to forge new ways. By using recycled materials, the company are developing products made with nature in mind, and apparel made to be remade. The mission is to be the most progressive golf brand in the world and they’re on their way.

Xander Schauffele models the PRIMEBLUE Polo

So how can you make a difference?
If you’re in the market for golf apparel and footwear, consider Adidas’ recycled technical material: PRIMEBLUE and PRIMEGREEN.

PRIMEBLUE. This special capsule is just part of Adidas’ commitment to innovating in the area of sustainability until the company reaches its goal to use only recycled polyester in all of its products by 2024. The products featured include polos, layering pieces and shorts, along with Adidas’ new CODECHAOS21 footwear.

Adidas CODECHAOS 21

PRIMEBLUE is Adidas’ high-performance recycled material that’s made in part with Parley Ocean Plastic and turned it into a performance solution.

Adicross ZX PRIMEBLUE spikeless

Visit adidas.ae to check out feature PRIMEBLUE products including the Adicross ZX Primeblue Spikeless Golf Shoes, CodeChaos and Primeblue Polo shirts. Limited edition Stan Smith (white option) kicks are also available on adidas.ae and at selected Middle East retailers. (The green option is only available on adidas.ae).

The special edition Stan Smiths (above) and below modelled by Jessica Korda.

At the heart of Adidas’ new PRIMEGREEN collection is the Go-To Polo. Like all the pieces in the range, it’s specifically designed to be worn on the go.The hope for Adidas is that it also won’t scream GOLFER!

“With more people of all ages picking up golf and anticipating the trend for more versatile apparel,we didn’t want the simple idea of “having to wear a polo” keep people from heading to the course. So, we created this polo by utilising materials and colours that give it a wear-anywhere mentality while also ensuring it performs the way a golfer would expect.”

The Adidas Go-to polo

Check-out the Adidas Blue Equipment Primegreen Polo Shirt and Solarthon Primegreen Spikeless kicks, also at adidas.ae.

The post Sharpen your game with Adidas golf footwear and apparel, help combat plastic waste to boot appeared first on Golf Digest Middle East.

BIRDIES, BREWS & BRATS: Celebrate Oktoberfest at The Els Club, Dubai

Golf Digest Middle East — Sun, 26 Sep 2021 02:16:51 +0000

Win a Pro-Am spot in October’s LET Dubai Moonlight Classic at Golf Digest Middle East’s Oktoberfest Tournament!

By GolfDigestme.com
Is there anything more pleasurable than a cleansing hops or two after a round on one of the UAE’s premier golf courses? This October 14, there most certainly will be – and you won’t have to wait until post-play to enjoy a tasty brew – or three.

At Golf Digest Middle East, we’re channelling our inner German to celebrate Oktoberfest with a tournament like no other at The Els Club, Dubai. Proudly sponsored by African + Eastern, Birkenstock, Adidas and Baker’s Kitchen, this is a golfing shindig you won’t want to miss.

The Els Club is set to host Golf Digest Middle East’s Oktoberfest Tournament

ENTER Golf Digest Middle East’s Oktoberfest Tournament here TODAY!

For just AED 595, you’ll secure a start in the individual stableford event where a pair of German brews and a cheeky shot will greet each entrant in their golf cart on arrival. There’ll be a taste of Germany on the way round with a free Bratwurst and traditional pretzel, plus on-course competitions to add to your prized stash. The customary nearest the pin challenge? You bet … there’s even a swish Adidas men’s and ladies cart bag on the line.**

Throw in an on-course activation from global lifestyle brand Birkenstock (think stylish, comfy footwear) and a prize presentation with more shots and tempting offers on the brew of the day, and, well, what’s not to love.

But wait, there’s even more.

If you play well you could even score a place in the 18-hole Dubai Moonlight Classic Pro-Am, the €260,000 Ladies European Tour event scheduled for The Faldo course at Emirates Golf Club from October 27-29. The winners of each division (Div. A 0-12, Div. B 13-24 max + Best Gross) will snare these prized invites + additional prizes on offer from our sponsors. **To be eligible for any of the prizes, an official EGF handicap/ recognised handicap is required.

So, what are you waiting for? Round up the troops and sign up for our October 14 Oktoberfest tournament at The Els Club, Dubai TODAY. We’ll sort the brews, brats and pristine golf course, you take care of the birdies and banter.

What: Golf Digest Middle East Oktoberfest Tournament
Where: The Els Club, Dubai
When: Thursday, October 14, 2021
Details: Birdies, Brews and brats!
Price: AED595
Individual stableford tournament, 1pm shotgun.
(Div. A 0-12 Handicaps, Div. B 13-24 max + Best Gross)
Check-in from 11am. Free use of practice facilities from 11am

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About our sponsors

AFRICAN + EASTERN – Inspiring Great Blends

The origins of African + Eastern can be traced over 100 years to Africa & the Middle East, established in the tradition of sea-borne trade and commerce. Since its founding, it has been witness to the region’s incredible growth and is now the largest importer, distributor & retailer of beverage alcohol brands in the Middle East and Arabian Gulf region.

africaneastern.com

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BIRKENSTOCK

birkenstock.com

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ADIDAS

PRIMEBLUE is our high-performance recycled material that’s made in part with Parley Ocean Plastic. These plastics were intercepted from beaches, coastal communities and shorelines, preventing them from polluting our oceans. We took that plastic waste and turned it into a performance solution. Every day, the equivalent of 1440 dump trucks of plastic waste enter our oceans, so this is one small way we can keep some waste out of our oceans and use it for purposes.

adidas.ae

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BAKER’S KITCHEN

Baker’s Kitchen is the first German Bakery in the Middle East selling full fermented sourdough breads. Doughs are free from any additives, chemicals and enzymes and the long fermentation is making the bread and buns easily digestible for you and your gut. Sven Mostegl, born into a South German baker’s family with grandparents from Austria and Alsace, is passionate about healthy bread and food. All his knowledge, love and passion is shared with customers, which he fondly calls “Friends”, also in his baking classes. The restaurant is serving healthy and tasty food, made of organic, fresh and healthy ingredients. Parents can enjoy their food, while the little ones can play with their friends in the big play area. Of course, Baker’s Kitchen also serves healthy kid meals option which your kids will love and you don’t feel guilty about. Sven and his wife Heike are not just passionate about healthy food; but they are also very concerned about their Friends’ wellbeing. Therefore, the restaurant is equipped with air purifiers, UVC Air Sanitizers and will be disinfected every day by dry fogging, making it human and food friendly.

All bakery products can be ordered and will be delivered to your home, UAE wide. Daily deliveries in Dubai; Monday and Friday to Abu Dhabi and Al Ain; Sharjah on Wednesdays and RAK / UAQ / Ajman on Saturdays. For orders visit bakerskitchenuae.org, order by email (orders@bakerskitchenuae.org) or by WhatsApp on +971 56 8240790. Food from the Restaurant can also be ordered through the Entertainer, CareemNow, Instashop and Zomato within the given delivery radius by those Apps.

The post BIRDIES, BREWS & BRATS: Celebrate Oktoberfest at The Els Club, Dubai appeared first on Golf Digest Middle East.

Report: TaylorMade up for sale

Golf Digest Middle East — Thu, 04 Feb 2021 12:02:36 +0000

Icon Sportswire

By Joel Beall
KPS Capital Partners is in the process of selling TaylorMade, according to a New York Times report. KPS, which purchased the golf brand in 2017, has hired Morgan Stanley to run the sale.

When reached by Golf Digest for comment, a TaylorMade spokesperson replied, “As a privately held company, we don’t comment on our ownership structure. We will continue to build on our track record of manufacturing industry-leading products, servicing our customers, and helping golfers of all skill levels play better golf. As the season begins to ramp, we are excited about the launch of our new 2021 golf equipment and balls.”

KPS originally acquired TaylorMade from Adidas AG in May of 2017 for $425 million, for what in reality amounted to a little more than $200 million in cash. The purchase could prove to be a steal; the NYT reports a “deal could value [TaylorMade] at more than $2 billion,” which is in line with other popular golf equipment manufacturers like Callaway (whose current market cap is $2.71 billion) and Acushnet, which owns Titleist. ($3.15 billion). The prospective move comes after golf equipment sales boomed in 2020, with sales for the 2021 golf season also projected to be strong.

The report is not unexpected. KPS has a history of taking manufacturing companies and reviving their processes, their organization, their attitude and the brand. That includes bolstering a company with meaningful acquisitions, with the sole purpose to increase the value of what it owns so it can sell it. Just last April the company was awarded Buyouts’ 2020 “Turnaround of the Year” award for its dealings with Chassis Brakes International Investment.

TaylorMade recently re-upped reigning Masters champ Dustin Johnson, and employs an attractive PGA Tour staff highlighted by Johnson, Rory McIlroy, Collin Morikawa, Tommy Fleetwood and Tiger Woods.

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