The PGA TOUR and Front Office Sports (FOS), the leading multiplatform media and news organisation covering the business of sports, today announced a multi-year content agreement.
The multi-year deal will bring fans closer to the business stories that dominate mainstream conversation through access-driven and behind-the-scenes content from key PGA TOUR moments.
“Front Office Sports has built a highly engaged audience through unique storytelling and insights into the business of sports,” said Sean Halbmaier, Vice President of Marketing Operations at the PGA TOUR. “Through this partnership, we’ll amplify the stories of our world-class athletes, elevate our tournaments, and showcase the continued momentum behind the PGA TOUR.”
This unique content partnership supports the PGA TOUR’s heightened focus on new content and engaging partnerships designed to broaden the PGA TOUR’s fan base. FOS will collaborate on content development around PGA TOUR tentpole events, including THE PLAYERS Championship, FedExCup Playoffs, and more.
“The business of golf is a major cornerstone of our coverage at Front Office Sports,” said Adam White, chief executive officer of Front Office Sports. “As golf continues to grow and audience interest increases, FOS’s partnership with the PGA TOUR will allow us to expand how we bring to life major moments in the sport.”
FOS’s partnership with the PGA TOUR follows the outlet’s similar deals with the National Football League, NWSL, and WWE.
Follow Golf Digest Middle East on social media
Main Image: Supplied
