Organisers of the Hero Dubai Desert Classic have today announced a new strategic partnership with IFZA, a dynamic Free Zone community in Dubai. IFZA is confirmed as an official Partner for the upcoming 35th edition of the tournament in January 2024 at Emirates Golf Club.

Simon Corkill, Executive Tournament Director of the Hero Dubai Desert Classic said: “We’re delighted to partner with IFZA as we prepare to deliver the historic 35th edition of the Hero Dubai Desert Classic in January.

“This new partnership is of strategic importance with IFZA playing a key part in supporting Dubai’s economic growth in recent years, and this collaboration is another step forward that will help enhance our position as one of the leading golf tournaments in the global calendar while providing memorable experiences for players, officials and our fans alike.”

Jochen Knecht, IFZA’s CEO said: “IFZA is delighted to be a partner of the Hero Dubai Desert Classic. The event has incredible legacy and is a standard bearer for quality and excellence in the region. For 35 years, the Hero Dubai Desert Classic has been bringing the world’s greatest golfers to Dubai – this fits perfectly with IFZA’s commitment to position Dubai as a strategic business and lifestyle destination as we assist business leaders and entrepreneurs from around the world to establish their businesses in Dubai so we can create success together.

“IFZA is undergoing unprecedented international expansion to drive business generation from markets around the world into Dubai. A part of this drive will see IFZA offices in Spain, Germany, Switzerland, Austria, China and the Americas. In addition, through our IFZA Cares programme, we have strong social and environmental values which we will bring to life at the Hero Dubai Desert Classic through our mangrove planting initiative.”

As the most dynamic and truly international Free Zone Community in the UAE, IFZA optimises the country’s strategic location and world-class infrastructure to enable organisations to set up their business in Dubai to create success. To date, they have incorporated thousands of businesses from key international markets, including the UK, France, Germany, Italy, Spain, USA, India and China, into UAE.

As part of the partnership, IFZA will provide invaluable support to help deliver the Middle East and Africa (MEA) region’s longest-running golf tournament, first held in 1989. In addition, as part of its ongoing environmental efforts, IFZA will plant a mangrove sapling at one of its existing planting locations in the UAE for every car that is parked by visitors at Emirates Golf Club during the milestone 35th edition of the Hero Dubai Desert Classic from 18th to 21st January.

Its ecosystem is designed to provide a network of support to entrepreneurs and businesses beyond company formation, including commercial real estate, insurance, banking support, accounting services and professional training through the IFZA Academy for Training FZCO.

Just four weeks remain until the Emirates Golf Club welcomes some of golf’s biggest names for the Rolex Series tournament. World No.2 and defending champion, Rory McIlroy, will be searching for his historic fourth title with organisers set to confirm further names for this year’s stellar line-up in the coming weeks.

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