LIV Golf has announced key regional leadership appointments across Europe, the Middle East and Africa (EMEA), reinforcing its commitment to local market delivery as the League continues to expand its global calendar.
Faisal Al-Jedea has been appointed as Regional Managing Director, Saudi Arabia at LIV Golf.
At LIV Golf, Faisal will support the integration of world-class golf events into Saudi Arabia’s cultural fabric, playing a significant role in local stakeholder management.
Under Faisal’s guidance, LIV Golf hosted ROSHN Group LIV Golf Riyadh, an event known for its commitment to family-friendly entertainment in the ROSHN Group Fan Zone, immersive light displays, drone shows, and high-octane concerts.
Prior to joining LIV Golf, Faisal was a Cultural Strategist and Advisor in the cultural sector, where he was responsible for sponsorship, partnerships, and artistic and cultural art and education programs across Saudi Arabia and the United States. He has more than 15 years of experience across government relations, cultural initiatives, and international relations.
As Regional Managing Director, Faisal will lead LIV Golf’s presence in Saudi Arabia, overseeing event delivery, stakeholder engagement and long-term market development.
The appointments form part of LIV Golf’s “Global. Local. Team.” business transformation strategy, ensuring the League’s global vision is delivered with strong local leadership and deep market insight that will grow local event partnerships, increase fan engagement, and build strong relationships with government partners, community organisations, and golf federations.
The expanded EMEA leadership structure supports LIV Golf’s continued evolution as a truly global league with strong regional roots, as the 2026 season unfolds across 10 countries and five continents.
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